Illuminati Connection w/ Jay-Z & others ???

A friend of mine's recently told me about this a few days ago. I was completely unaware and dumbfounded of a theory that has been happening for quite a while now (possibly for around two years or so). It's about stars like Jay-Z, Beyonce (w/ her alias Sasha Fierce), Kanye West, and Rihanna having some sort of Illuminati connection somehow linking them to the elements of darkness, the occult, secret societies and establishing a new world order type of revolution. The hidden clues are shown in some of their near-recent/latest music videos (i.e. Jay-Z's "Run This Town" , Rihanna's "Umbrella" ) rap/song lyrics, finger/hand poses, Jay-Z's clothing line Rocawear, and interviews. As these stars continue to gain the notoriety and fame in this world winning the masses, one can only wonder what direction they are now taking with the dark schemes, weird lyrics and bizarre personalities. For sure, it's not like in their heydays where they seemed a little bit more innocent back then. So what's my take on this? I respect these artists for what they do in marketing/promoting their products and I definitely don't take this Illuminati thing super seriously as some may do. But it's surely an interesting topic to talk about amongst friends because all of what's happening is getting really weird and out of hand. One thing's for sure - I'm not really into most of the music scene today. The majority of the music today hinges on crap and craziness, basically - heck, they don't even have the pop appeal, feel-goodness or the meaningful lyrics like the 80s had ... Jay-Z has the grasp of the world at the palm of his hand with his vision and direction - and he can do anything to entice his loyal fans. All I can say, folks, is be careful what you're buying, what you're listening and what you're seeing. One can fall prey into that trap of illusions and such appearing as real if one takes it 100%. As for me, I've pretty much ignored the whole thing altogether and going about my duties. This Jay-Z thing doesn't affect me at all even if all of this is just a grand illusion. A great entertainer and artist he is right now, but not my type for my eyes and ears. The same now goes for those artists that link with him. We can only hope for the goodness in this world and for them to come out w/ more brighter, inspiring positive material along the way. Because in the end, GOOD always wins over EVIL.